1st press conference since The Players Championship in March, PGA Tour commissioner Jay Monahan delivered a similar message to the golfing community the day after spending more than an hour with his membership.
In contrast to his original plan, Monahan spent a significant portion of the press conference at the Travelers Championship answering inquiries about the ongoing threat LIV Golf poses and how the circuit intends to respond.
"I'm not stupid. According to Monahan, the PGA Tour cannot compete if this is an arms race and the only weapons present are dollars. "An American institution like the PGA Tour can't compete with a foreign sport."
"We appreciate the fair and healthy competition. That is not the LIV Saudi golf league. It's an illogical threat that doesn't care about the game's actual development or return on investment.
In addition, Monahan portrayed the present narrative as an assault on the established meritocracy of the Tour and a moral decision made more difficult by the geopolitics of the LIV series, which Saudi Arabia supports.
"On the PGA Tour, our members compete for the chance to add their names to the history books and, sure, considerable financial rewards," he added. "Without having to grapple with any form of moral difficulty." Fans need and expect relevance and meaning to devote their time to a sport and a player, and these things are created by pure competition.
The commissioner specifically described the strategy to significantly raise purses at eight events, including Sentry Tournament of Champions ($15 million), Genesis Invitational ($20 million), Arnold Palmer Invitational ($20 million), Players Championship ($25 million), Dell Technologies WGC-Match Play, Memorial ($20 million), FedEx St. Jude Championship ($20 million), and BMW Championship ($20 million), as well as establish a three-event international series in the fall for the sport's top players.
Monahan was questioned about the source of the $54 million purse increases beginning in 2023.
"One of the requests we've received from our sponsors over the past few months is to please let us know how we can help. Therefore, the adjustments we're implementing are funded by sponsor contributions and our reserves.
Monahan was questioned about how players became exempt and the modifications to the playoff format. Starting with the 2022–23 season, the top 70 from the regular-season points list—down from the top 125—will start the playoffs, with the current fall tournaments determining the ultimate exempt list for the following season.
When asked about the level of support for the changes to the exempt process, Monahan responded, "To say that everyone supports this would be an exaggeration, but it's the right move for the business, and ultimately it's the right move for our players and fans, and that's something I look forward to proving in the years ahead."
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