The TelevisaUnivision network partnered with Liga MX in search of exploring the marketing potential offered by Mexican-American fans in the United States.
Liga MX has proven for many years to be of great interest to Mexican fans living in the United States, so the opportunities to commercially explore US territories lead companies from various markets to invest on this side of the border.
The powerful companies TelevisaUnivision, which completed their merger in January of this year, announced on Thursday a partnership with Liga MX to obtain commercial rights for that tournament exclusively in the United States and take advantage of the potential offered by the Mexican-American market.
"The vision of Liga MX is clear the passion for Liga MX has no borders and is a bridge between the United States and Mexico for millions of Mexicans in the United States," said Ricardo Cavazos. He is the general director of Planning.
The economy of Liga MX. "We are the number 1 league for more than 150 million people in both countries, and our idea is to continue being so.
Thanks to this alliance, the relevance of Liga MX and its clubs will continue to grow in the world's largest sports and media market."
Concerning what this could mean for the MLS league, Cavazos said that together with Liga MX, their focus would also be on the development of soccer players, for which "a world-style tournament has been created to continue developing and show footballers in a world showcase so that they eventually evolve to play in Europe".
According to the vice president of Sports Partnerships, José Luis Los Arcos, the agreement will allow them to present the official rights of Liga MX in the US with integration in specific commercial packages such as "its intellectual property, activations throughout the year and for its position the presence in means during the retransmissions of the parties."
An example of what this project would represent in action would be communicating and interacting more broadly with the fans.
"They are going to be able to create very powerful platforms to speak to Liga MX fans in a way they couldn't before," Los Arcos explained.
"We are also going to see how the presence and popularity of the league in the US continues to grow and how there will be more and more opportunities for its fans to experience and see their favorite competition, teams, and players up close."